Ecosurety - Going beyond compliance
Ecosurety are a Bristol-based B Corp, driving positive change in the packaging compliance, waste management and recycling sectors. From start-up roots, they've grown in size and expertise over the past 21 years and needed a new visual identity that better conveyed their maturity.
Brand refresh
Web design
Social Toolkit
It’s been wonderful working with Yoke on our brand’s visual refresh. They took the time to get to know us, our values and how our organisation is evolving.
Louise Shellard - Marketing Communications Specialist, Ecosurety
The team transformed our rough ideas into a creative visual identity that perfectly captured our brand. Communication was clear, and the team was always on hand to support with any questions.
Louise Shellard - Marketing Communications Specialist, Ecosurety
Challenge:
While no longer fit for purpose, the old Ecosurety brand did have some dynamism - especially in the colour palette - that they wanted carried over into their now refined visual identity. The challenge would be retaining this 'start-up energy', while also conveying a more mature and modern identity.
Solution:
We opted to anchor the new identity in a deep blue that adds gravitas, while conveying a more serious, data-driven foundation. To ensure it wasn't too dark, we then added a range of bright colours that are used sparingly to create fun pops of colour and freshness - preserving the 'disruptor' identity that Ecosurety have been known for. Packaging photos are often repetitive and sterile - so we opted instead for imagery that showed human interaction with packaging. Or macro and aerial images of the landscapes and ecosystems that Ecosurety are striving to help protect.
Seamless Connections
The concept centred around interconnected shapes and forms, designed to seamlessly fit with the others, creating a fluid, harmonious visual experience. By focusing on interconnectedness, we emphasise how individual elements come together to form a complete picture, reflecting Ecosurety's commitment to delivering solutions that are not only functional on their own but also enhance and complement one another. This strategy reinforces the brand’s vision of creating a world where everything fits together effortlessly, fostering a sense of completeness and synergy.
