IUCN Restoration Barometer

'The International Union for Conservation of Nature’s (IUCN) Restoration Barometer is a world-leading tool for measuring ecosystem restoration. It helps users track progress and report benefits to biodiversity, climate and jobs. This helps increase the scale and impact of projects, and ultimately leads to healthier ecosystems and communities.'

We partnered on

Branding

Animation

The challenge

The Barometer needed new branding. It occupied an increasingly competitive space with similar recently launched tools jostling for attention, and IUCN wanted to reach a new audience and encourage non-state projects to use the Barometer too. We redesigned the brand from the inside out, giving the Barometer a contemporary aesthetic that feels trustworthy, inspirational and intelligent. The main design motif was inspired by natural form and rhythms, and we combined it with stunning imagery and a data-driven look and feel to create a brand that matched the Barometer’s global reputation.

I was really impressed with how the team quickly understood our mission and translated it into an incredibly attractive visual identity. They were responsive to feedback and put so much thought into the little details.