A new, vibrant, co-created brand for Oikocredit
Putting people at the heart of finance and investment. We worked with Oikocredit, a social impact investor based in the Netherlands, to co-create a brand refresh with their passionate team. Oikocredit have been in business for 50 years. Originally founded by the World Council of Churches, they were keen to retain their central heritage, while updating it to add more dynamism - and reflect new modern aspects of their organisation.
We partnered on
Brand audit
Stakeholder engagement
Visual Identity
Guidelines
Brand toolkit
Everyone appreciated the creativity and the inclusive process we opted for (through stakeholder interviews, audience research etc.)! We all believe it is a great representation of what Oikocredit is today and what we are becoming as an organisation.
Jasmin Panjeta, Communications Manager
Challenge:
Heritage can mean different things to different people, so understanding what design elements were important to keep and what could be altered was key. Oikocredit were eager to make the creative process as democratic as possible, so we needed to ensure both their staff - as well as their members were on board at each key stage. This meant engaging over 100 people along the way.
Solutions:
We embraced this deeply co-creative approach. Conducting interviews with key stakeholders across their international team and membership base, crafting questionnaires and giving presentations throughout the creative process. Ultimately crafting a new visual identity that breathes fresh life into their old brand, and that crucially everyone felt a sense of ownership over.
An exercise in listening
The broader team actively participated and felt valued throughout the process, resulting in a unified new identity that reflects everyone's vision. You can learn more about how we manage large stakeholder groups here on our blog.
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The textual statements in the visuals are for illustrative purposes only and do not necessarily reflect Oikocredit's official language or terminology.
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Design for the bigger picture
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